Pokerstars had a wild idea for their poker tutorials - to weave a story around their iconic spade logo!
We're talking about a tale of an underdog rising to the top, all while taking us on a tour of the city.
All episodes link back through a menu built from the Pokerstars spade logo. As the episodes unfurl, the cityscape evolves, leading to some snazzy intros and outros.
The Style
The original brief had us taking cues from Mad Men, but within a 3D environment. Each episode has to exist within a larger City, which would form the Poker Star’s Logo.
We would follow our player as he learns new aspects of how to play poker, using clever camera and animation techniques, to seamlessly blend from one shot to the next. For instance, playing with scale to blend from the top of a city skyscraper, to then be right in the centre of a poker game in their living room.
Or how a winning hand, with a clever use of a camera move, turns into a set of steps for our player to walk down to his next adventure.
Credits
Brand:
Agency:
Artists:
Terry Lee, Russell Traill, Duncan Burch, Gavin Lester, Femi Adegboye, Jose Carlos Poeiras, Rosie Holtom
email:
Enquiries:
hello@lumierestudios.co.uk
Creative Producer:
gavin@lumierestudios.co.uk
Technical Producer:
duncan@lumierestudios.co.uk