Keurig

Dark Magic - Brew the love

How do you get inside a coffee pod and uncover the magic of the brewing process? That was the question posed to us by Three Wise Monkeys for this Keurig TVC.

Shot over 3 days at The Packshot Factory, the team captured every essence of the Keurig 'K-Cup' coffee machine that it was possible to capture on film. The footage was then edited together and interspersed with our CG shots to take the viewer on a journey from pod formation, to brew, to cup.

Lumiere utilised a combination of realflow fluid simulations and C4D particle simulations to bring life to these moments.

Credits

Brand:
Agency:
Artists:
Keurig
Three Wise Monkeys
Gavin Lester, Russell Traill, Terry Lee, Duncan Burch

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