Ibuleve

Need some animals turned into a living gel?

HU_SH London did, so they called on Lumiere to do just that. And this is the soothing result.

The client wanted to showcase their product with having energy and speed, to represent how fast and direct their pain relief gel is.
The creative was to illustrate this a close up, fast paced and energetic camera, cutting between animals morphing from within the gel.

Heavy depth of field, motion blur, translucent animals and a fast paced camera really helps sell the overall speed and impact for this commerical.