Ibuleve

Fluid Simulations

Need some animals turned into a living gel? 

HU_SH London did, so they called on Lumiere to do just that. And this is the soothing result.


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The client wanted to showcase their product with having energy and speed, to represent how fast and direct their pain relief gel is.
The creative was to illustrate this  a close up, fast paced and energetic camera, cutting between animals morphing from within the gel.

Heavy depth of field, motion blur, translucent animals and a fast paced camera really helps sell the overall speed and impact for this commerical.

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Credits

Brand:

Agency:

Artists:

Ibuleve

Duncan Burch

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