Wanting to bring life to a still, Lumiere created a ‘Living Hold’ moment for Dewar’s Japanese HighBall for Glock in London.
The concept was to have liquid bursting into frame, then quickly into slo-mo, as the whiskey fluid, wraps itself around the bottle and flavour elements.
Whilst the bottle, glass and flavours were all taken from a stills photography shoot, we added in subtle animation to help bring it alive. Such as, the whiskey surface in the bottle and bubbles rising up through the glass.
Credits
Brand:
Agency:
Artists:
Dewar's Whisky
Glock UK
Duncan Burch, Gavin Lester, Tharun Joseph
email:
Enquiries:
hello@lumierestudios.co.uk
Creative Producer:
gavin@lumierestudios.co.uk
Technical Producer:
duncan@lumierestudios.co.uk